Below is a list of parameters that can be used in 97 Display's Automatic Email Campaign tool; Connect & Convert Basic.
To use these parameters, you'll copy a parameter exactly and paste it into the body content of your email. When an email is sent to a lead, the parameters will be replaced by the corresponding information.
Lead's First Name - @FirstName
Lead's Last Name - @LastName
Lead's Email - @StudentEmail
Lead's Phone - @StudentPhone
Your Email - @SchoolEmail, @OrganizationEmail, @LocationEmail
Your Phone - @SchoolPhone, @OrganizationPhone, @LocationPhone
Your Address - @SchoolAddress, @OrganizationAddress, @LocationAddress
Your URL - @SchoolUrl, @OrganizationUrl, @SchoolDomain, @Domain, @OrganizationDomain
URL to your 97 Display Offer Page - @OfferURL