How To Advertise For Back To School and Other Seasonal Specials

If you know you want to take advantage of the Back To School Season, but aren't sure where to start - we're here to help!

1. If you are currently taking advantage of the online offers system through your website, you could run limited time back-to-school promotions or specials to create urgency for viewers to take action. Plus, parents especially, will be looking for After School programs and activities for their children this time of year, so it’s a win-win for you.
2. After you decide to run a promotion, now comes the next question – what should you run? Your promotion should be dependant upon your business goals. For example, if you want to increase your student body, you would want to start with some sort of trial offer. We normally suggest anything for $30 or less to get people in the door (3 Classes for $19.99 or 1 Week Trial for $29.99, for example). This way, students can try your class before making any long-term commitment.
3. Now, how to get the word out about your promotion? Our design team can create eye-catching, call-to-action graphics on your homepage and/or program pages – free of charge! You can also spread the word about your back-to-school special by creating a blog post, sharing it on Facebook, Twitter, Instagram, and other social media accounts, and you can even create an email newsletter to send out in your nurture campaign.
4. If you still aren’t getting as much traffic as you’d like, you may want to consider a digital advertising campaign. We offer two advertising options at 97 Display – Facebook and Google Adwords. Before choosing which strategy you’d like to implement, it’s important to understand how each one works.

Facebook Ads are proactive. This means that when your ads show in someone’s newsfeed, they aren’t actively searching for your product on Facebook. The ads appear amidst other statuses and photos your friends are sharing. However, there are various targeting methods we use to make sure your ads are showing to the right audience, which in turn, will lead to higher CTRs (click-through-rates).

On the other hand, Google AdWords campaigns are reactive. Your ads appear in Google search results based on what keywords people are using. This means people who see your ad are actively searching for something similar, making them much more likely to convert. However, this means keywords are more expensive since you are bidding for them.

If you're interested in our advertising options here at 97 Display, let us know and we can send further information. Just email us at [e-mail]