Below you will find Magic Follow Up Templates that many of our schools use as inspiration or starting point. Each school varies in demographic and message, so we recommend personalizing these e-mails and including relevant information about your school. Remember, you can create Magic Follow Up e-mails for any of your student catagories (prospect, member, no longer interested ect...)
Remember, “Day” refers to the number of days after a lead comes in that the e-mail is sent.
Day: 0
Subject: Here’s the information you requested
Dear [customer name],
Thanks for visiting [school name website]. You’ve made a great decision to check out our [class type i.e. kids karate classes], and we’re sure you’ll love the results you see.
As promised, we’re sending you some important information to get you started.
Our class schedule is as follows:
[insert class schedule]
To take advantage of our online special, just visit [insert online], or call us at [phone number]. But remember to hurry—our advertised special expires at the end of this month!
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Act fast! Our internet special is extremely popular, and our classes are filling up quickly. Don’t wait…secure your space now!
Day: 2
Subject: Are you ready to get started?
Dear [customer name],
Have you taken a look at the information about [school name] that I sent you the other day? Hopefully, you found it useful in helping you decide to take advantage of our limited-time internet special that expires at the end of this month.
I’d like to take the opportunity to personally invite you in for a tour of our facilities. [School name] is a world-class [class type] school, with some of the best instructors in the business, but I want you to see for yourself.
Just give us a call at [phone number], and we’ll be happy to schedule a tour at your convenience.
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Don’t forget…our new classes are filling up quickly, but there’s still some space available. Come on in and see us, or give us a call to schedule your first class now.
Day: 4
Subject: Important Invitation!
Dear [customer name],
Great news! I’ve decided to invite a very select few individuals to take advantage of a super-secret internet special, and you’re on the list! It’s your chance to save [x%] off 2 [class type] classes at [school]!
Click here to see the full details. But hurry! I’m making this offer available for the next 48 hours only!
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Remember—this is a rare opportunity to save 50% off 2 [class type] classes, and it expires in just 48 hours! So don’t wait—lock in your savings now!
Day: 5
Subject: Time is running out. Act fast!
Dear [customer name],
You have just 24 hours remaining to take advantage of [school name’s] super-secret internet special!
This is a great chance to save [x%] off our [class type] classes and see if they’re right for you! I don’t want you to miss out on this opportunity, so you must act quickly. Just visit [URL] to lock in your [x%] savings!
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Hurry! You have just 24 hours left to save [x%] on [class type] classes at [school name]. Visit [URL] to secure your spot now!
Day: 7
Subject: Line: Please read: Secret offer extended!
Dear [customer name],
I couldn’t help but notice that you didn’t take advantage of our super-secret internet special. Perhaps you just missed my earlier emails, or maybe you just didn’t get a chance to check it out.
When you first visited the [school name] web site about a week ago, you were probably looking for [class specific information below]
[if “kids classes”, then “a fun, healthy activity for your children”]
[if “kickboxing”, then “a great way to lose weight and get in shape”]
[if “Krav Maga, Jiu Jitsu, MMA, etc”, then “an incredible workout that would give you fighter-grade self-defense skills”]
[if “Tai Chi”, then “a holistic, easy-to-do workout that will bring you peace and dozens of health benefits”]
At [School name], we guarantee you’ll be thrilled with our [class type classes]. We have an outstanding facility with world-class instructors who will help you fulfill your goals.
We’re eager to earn your business and show you that [school name] is the school of choice for [class type] classes. That’s why I’m making a very rare exception just for you by extending my internet special for another 24 hours. It’s your opportunity to see all that [school name] has to offer, while locking in savings of [x%] off our regular [class type] class rates.
I promise you won’t regret registering for [class type] classes at [school name]. So go ahead and sign up for 2 [class type] classes at [x%] off. Just visit [URL] now.
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. I’ve gone out of my way to extend [school name’s] super-secret special just for you! Remember, I guarantee you’ll be satisfied, so why not take advantage of this incredible opportunity to save [x%] on [class type] now? Just visit [URL] before this time tomorrow to lock in your savings!
Day: 9
Subject: The best [class type] school in [city]
Dear [customer name],
Are you still considering [class type] classes? You still have time to take advantage of our special internet offer. As a reminder, our special expires at the end of the month. To reserve your space, just call [phone number], and we’ll be happy to help.
I’d like to remind you that [School name] is a top-notch [class type] school in [city]. We’re proud to have a talented team of advanced-degree [class type] instructors with years of experience teaching [class type] to students from all around.
We hope you decide to come check us out.
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Remember, you have until the end of the month to take advantage our internet special. Why wait? Call us at [phone number] to get started!
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